Design for effective selling space
Author(s)
Bibliographic Information
Design for effective selling space
McGraw-Hill, c1992
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Note
Includes bibliographical references (p. 173) and index
Description and Table of Contents
Description
This book describes both "seen" and "unseen" cues and how retailers can fashion their floor space to capitalize on these cues. Included are detailed discussions and examples of: customer expectations and how they are formed; psychological factors; quality and image style; store imagery; shopping patterns and design factors; traffic flow; adaptability, capacity and in-store factors; presentation display; and workshops for in-store personnel. Each chapter includes photographic examples, charts, checklists, and illustrations on retail design and how to improve it.
by "Nielsen BookData"