Business in a changing world

Author(s)

• Cunningham, William Hughes
• Aldag, Ramon J.
• Block, Stanley B.

Bibliographic Information

Business in a changing world

William H. Cunningham, Ramon J. Aldag, Stanley B. Block

College Division, South-western Pub. Co., c1993

3rd ed

Note

Rev. ed. of: Introduction to business. 2nd ed. c1989

Includes bibliographical references and indexes

Description and Table of Contents

Description

This third edition of a work formerly known as "Introduction to Business" examines controversial business topics. They include the downfall of communism and the new economic order, the new Euopean community, characteristics of entrepreneurs and the US savings and loan crisis. 50 real-life cases from actual companies are featured, including R.J. Reynolds, McDonalds, GM Saturn, Disney and Citicorp.

by "Nielsen BookData"

• NCID: BA19151796
• ISBN:
  • 0538813911
• LCCN: 92016799
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati, Ohio
• Pages/Volumes: xxxii, 766 p.
• Size: 27 cm
• Classification:
  • LCC : HD31
  • DC20 : 650
• Subject Headings:
  • LCSH : Business enterprises -- United States