Business in a changing world
Author(s)
Bibliographic Information
Business in a changing world
College Division, South-western Pub. Co., c1993
3rd ed
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Note
Rev. ed. of: Introduction to business. 2nd ed. c1989
Includes bibliographical references and indexes
Description and Table of Contents
Description
This third edition of a work formerly known as "Introduction to Business" examines controversial business topics. They include the downfall of communism and the new economic order, the new Euopean community, characteristics of entrepreneurs and the US savings and loan crisis. 50 real-life cases from actual companies are featured, including R.J. Reynolds, McDonalds, GM Saturn, Disney and Citicorp.
by "Nielsen BookData"