Hallmark tourist events : impacts, management, and planning
著者
書誌事項
Hallmark tourist events : impacts, management, and planning
Belhaven , Halstead, 1992
大学図書館所蔵 全15件
注記
Includes bibliographical references (p. [176]-205) and indexes
内容説明・目次
内容説明
A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.
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