American electric : introduction to telecommunications and electronic media
著者
書誌事項
American electric : introduction to telecommunications and electronic media
（McGraw-Hill series in mass communication）
McGraw-Hill, c1992
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This text explores the impact of the electronic media - radio, television, and cable television - on society. The book highlights the current trends, economics, employment opportunities, and future directions of the electronic media. Special care has been taken to develop pedagogical aids which help illuminate concepts and fascilitate studying. The book offers a brief look at the broadcasting industries and their effect on the popular culture, and provides an in-depth look at the role of programming. It also provides a detailed history of radio. Boxes, which figure throughout the text highlight important individual contributions in the field. A section at the beginning of each chapter highlights the most important points and serves as a reference. Questions help students consider how and why mass media work the way they do. "References and Resources" and "Key Terms" are listed at the end of each chapter. A glossary at the end of the text defines important terms.
目次
- Inside the American electric. Part 1 Yesterday and today - history and programming: radio - the magic medium
- life in the fast lane - radio today
- television, the amazing picture machine
- the continuing stories - the six genres of prime time
- beyond prime time - special audience programming
- the alternatives - from non-commercial to non-broadcast telecommunications. Part 2 Regulation and social control: good guys and bad guys - the regulation of radio and television
- six crises - conflict in American broadcasting
- the electric fireplace - understanding mediated reality
- ethics electric - morality and responsibility in telecommunications. Part 3 The business of the Amercian electric: we're in the money - the business of electronic media
- don't call us - employment in the American electric. Part 4 Today and tommorrow - new technologies and beyond: the American electric - school of new technologies.
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