Creating powerful brands : the strategic route to success in consumer, industrial and service markets

Bibliographic Information

Creating powerful brands : the strategic route to success in consumer, industrial and service markets

Leslie de Chernatony and Malcolm H. B. McDonald

(The Marketing series)

Butterworth-Heinemann, 1992

Available at  / 18 libraries

Search this Book/Journal

Note

Includes bibliographical references and index

Related Books: 1-1 of 1

Details

Page Top