Measuring price and quality competitiveness : a study of eighteen British product markets
著者
書誌事項
Measuring price and quality competitiveness : a study of eighteen British product markets
Avebury, c1992
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注記
Bibliography: p. 199-205
内容説明・目次
内容説明
This book develops new methods of measuring competitiveness and applies these to 18 case studies of British product markets. These methods have a foundation in consumer choice theory and discrete choice methodology, and are able to distinguish whether products are competitive by virtue of their price or quality (or both). The first part of the book surveys existing methods of measuring compeitiveness and describes these new methods, linking them to probit and logit discrete choice models. The second part of the book describes the case studies, which are taken from consumer durables markets (white goods and brown goods), cars and bicycles and several other markets.
目次
- Part 1 Analysis - introduction: a broad perspective of competitiveness
- earlier methods of measuring competitiveness
- the measurement of product competitiveness with diverse consumer tastes
- the "Territory Map" - the link between measuring competitiveness and discrete choice modeling
- increasing numbers of product characteristics
- data issues and methodology. Part 2 Case studies - introduction: fridges and fridge-freezers
- washing machines
- electric cookers
- gas cookers
- electric jug kettles
- electric toasters
- electric irons
- colour televisions
- video cassette recorders
- motor cars
- pedal bicycles
- home personal computers
- laser printers
- computer software
- credit and charge cards
- car insurance
- batteries
- hand saws
- overall conclusions from the case studies. Part 3 references.
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