Strategic management
著者
書誌事項
Strategic management
（McGraw-Hill series in management）
McGraw-Hill, c1993
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This work, complete with cases, features coverage of core concepts in strategic management. It offers fully integrated treatment of business ethics, small businesses and entrepreneurships, as well as full-chapter coverage of global strategic management. Theory and concepts are brought to life through numerous current examples drawn from a wide variety of organizations. The book's collection of 36 cases includes a mix of original author-written cases and additional classic and contemporary cases based on a variety of industries and organization types. Drawing on a broad range of academic research, it stresses strategic management as a set of skills and a way of thinking that must be developed by all managers.
目次
- Part 1 Strategic analysis: a mandate for strategic management
- the external environment - identifying opportunities and threats
- assesssing the interal environment - determining strengths and weaknesses. Part 2 Stratgy formulation: strategic management at the business level - managing for competitive advantage
- strategic management at the functional level - managing for customer value
- strategic management at the corporate level - diversification for stockholder value
- strategic management at the international level - managing for global success. Part 3 Strategy implementation: translating strategy into action and achieving integration
- strategy implementation - the role of organizational structure
- implementing strategy - ensuring strategic control
- leadership, culture and ethics. Part 4 Case analysis: analyzing strategic situations and cases. Cases: small business cases - United Products Inc, Brithinee Electric Inc, Wall Drug Store, Brookout Technology Inc, the battle of the Superpremium ice creams
- industry specific cases - the US athletic shoe industry, the PC software connection, the soft drink industry, the US pharmaceutical industry, the photocopier industry
- cases emphasizing strategy formulation
- cases emphasizing implementation issues.
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