Strategic management
Author(s)
Bibliographic Information
Strategic management
(McGraw-Hill series in management)
McGraw-Hill, c1993
Available at 14 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
This work, complete with cases, features coverage of core concepts in strategic management. It offers fully integrated treatment of business ethics, small businesses and entrepreneurships, as well as full-chapter coverage of global strategic management. Theory and concepts are brought to life through numerous current examples drawn from a wide variety of organizations. The book's collection of 36 cases includes a mix of original author-written cases and additional classic and contemporary cases based on a variety of industries and organization types. Drawing on a broad range of academic research, it stresses strategic management as a set of skills and a way of thinking that must be developed by all managers.
Table of Contents
- Part 1 Strategic analysis: a mandate for strategic management
- the external environment - identifying opportunities and threats
- assesssing the interal environment - determining strengths and weaknesses. Part 2 Stratgy formulation: strategic management at the business level - managing for competitive advantage
- strategic management at the functional level - managing for customer value
- strategic management at the corporate level - diversification for stockholder value
- strategic management at the international level - managing for global success. Part 3 Strategy implementation: translating strategy into action and achieving integration
- strategy implementation - the role of organizational structure
- implementing strategy - ensuring strategic control
- leadership, culture and ethics. Part 4 Case analysis: analyzing strategic situations and cases. Cases: small business cases - United Products Inc, Brithinee Electric Inc, Wall Drug Store, Brookout Technology Inc, the battle of the Superpremium ice creams
- industry specific cases - the US athletic shoe industry, the PC software connection, the soft drink industry, the US pharmaceutical industry, the photocopier industry
- cases emphasizing strategy formulation
- cases emphasizing implementation issues.
by "Nielsen BookData"