Managing new product and process development : text and cases
Author(s)
Bibliographic Information
Managing new product and process development : text and cases
Free Press , Maxwell Macmillan Canada , Maxwell Macmillan International, c1993
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Note
Includes bibliographical references (p. 873-879) and index
Description and Table of Contents
Description
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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