Managing new product and process development : text and cases
著者
書誌事項
Managing new product and process development : text and cases
Free Press , Maxwell Macmillan Canada , Maxwell Macmillan International, c1993
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注記
Includes bibliographical references (p. 873-879) and index
内容説明・目次
内容説明
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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