The Best readings from Business marketing magazine : views from the trenches
Author(s)
Bibliographic Information
The Best readings from Business marketing magazine : views from the trenches
PWS-Kent Pub. Co., c1993
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Note
Includes bibliographical references
Description and Table of Contents
Description
This text is a collection of some of the best articles from Business Marketing magazine, the only publication written exclusively for business-to-business marketing professionals and the most authoritative source of real-world business marketing activities. This book should be of interest to students taking a course in business marketing.
Table of Contents
Business marketing framework and strategy. Industrial buyers and the buying process. Marketing research & information management. Forecasting. Product and service marketing strategy. Innovation and new product marketing. Distribution. Pricing. Marketing communications. Sales management.
by "Nielsen BookData"