Marketing : a how-to-do-it manual for librarians

著者

• Walters, Suzanne

書誌事項

Marketing : a how-to-do-it manual for librarians

Suzanne Walters

（How-to-do-it manuals for libraries / series editor, Bill Katz, no. 20）

Neal-Schuman Publishers, c1992

注記

Includes bibliographical references (p. 99-100) and index

内容説明・目次

内容説明

Consensus is that any provider of products or services should be engaged in marketing. It is usually less clear what sort of marketing activity is appropriate, how to relate it specifically to library services and how to do it effectively without an in-house expert. This guide begins with the principles of marketing, and relates the basic concepts of product, pricing, placement and promotion to the library world. Subsequent chapters deal with market research, customer service, merchandizing, strategic market planning, marketing and fund raising, and marketing and political issues.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA19327214
• ISBN:
  • 1555700950
• LCCN: 91045030
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: vii, 102 p.
• 大きさ: 28 cm
• 分類:
  • LCC : Z716.3
  • DC20 : 021.7
• 件名:
  • LCSH : Public relations -- Libraries -- Handbooks, manuals, etc
  • LCSH : Libraries -- Marketing -- Handbooks, manuals, etc
• 親書誌ID:
  • BA0754248X