Marketing financial services : a strategic vision

Author(s)

• Donnelly, James H.
• Berry, Leonard L.
• Thompson, Thomas W. (Thomas William)

Bibliographic Information

Marketing financial services : a strategic vision

James H. Donnelly, Jr., Leonard L. Berry, Thomas W. Thompson

Dow Jones-Irwin, c1985

Note

Includes bibliographies and index

Details

• NCID: BA1932840X
• ISBN:
  • 0870945173
• LCCN: 84072996
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiii, 268 p.
• Size: 24 cm
• Classification:
  • LCC : HG174
  • DC19 : 332.1/068/8
• Subject Headings:
  • LCSH : Financial institutions -- Marketing
  • LCSH : Financial institutions -- United States -- Marketing