Marketing management

Author(s)

• Davis, Kenneth Rexton

Bibliographic Information

Marketing management

Kenneth R. Davis

Wiley, c1985

5th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA19328476
• ISBN:
  • 0471895326
• LCCN: 84020852
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 841 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management