Strategic marketing : planning, implementation, and control

Author(s)

• Weitz, Barton A.
• Wensley, Robin

Bibliographic Information

Strategic marketing : planning, implementation, and control

Barton A. Weitz [ed.], Robin Wensley [ed.]

（Kent series in marketing）

Kent Pub. Co., c1984

Note

Includes bibliographical references and index

Details

• NCID: BA19329515
• ISBN:
  • 0534009719
• LCCN: 83004324
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: x, 500 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA07296758