The essence of marketing research
著者
書誌事項
The essence of marketing research
（The essence of management series）
Prentice Hall, 1991
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Offers information about the nature, scope, tools and techniques of marketing research. The author places marketing research in the context of planning and decision-making in business and examines the various types of market research, such as surveys, questionnaires and group studies.
目次
- Marketing research
- sequential stages of marketing research
- research tools
- research uses
- market segmentation analyses
- final stages of the survey.
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