Planning for R.O.I. : effective advertising strategy

Author(s)

• Wells, William

Bibliographic Information

Planning for R.O.I. : effective advertising strategy

William D. Wells

Prentice Hall, c1989

• workbook

Other Title

Planning for ROI

Details

• NCID: BA19353338
• ISBN:
  • 0136794661
  • 0136794734
• LCCN: 88031637
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: 2 v.: port.
• Size: 23-28 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1/11
• Subject Headings:
  • LCSH : Advertising