Financial aspects of marketing

Author(s)

• Ward, Keith
• Institute of Marketing

Bibliographic Information

Financial aspects of marketing

Keith Ward

（The Marketing series）

Heinemann Professional Pub., c1989

Note

"Published on behalf of the Chartered Institute of Marketing" -- T.p.

Includes index

• NCID: BA19377551
• ISBN:
  • 0434922218
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xii, 434 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.1/55
• Subject Headings:
  • PRECIS : Marketing. Financial aspects
  • LCSH : Marketing management -- Finance
• Parent Bibliography ID:
  • BA00527772