This is PR : the realities of public relations
Author(s)
Bibliographic Information
This is PR : the realities of public relations
Wadsworth Pub. Co., c1993
5th ed
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.
Table of Contents
- Public Relations: Role, Origins and Future: The Realities of Public relations
- PR's Origins and Evolution
- PR's Future
- Research for PR: Research for Backgrounding and Planning
- Research Process, Procedures and Techniques
- Publics and Public Opinion
- Persuasion and Communication Theories
- PR's Ethical and Legal Environment
- PR Ethics and Social Responsibilities
- Laws Affecting PR Practice
- PR in Action
- Problem Solving Strategies: The Management of PR Work
- Communications Channels and Media
- Tactics and Techniques: Details that Make the Strategies Work
- Campaigns
- Public Relations Case Studies
- Crises.
by "Nielsen BookData"