This is PR : the realities of public relations
Author(s)
Bibliographic Information
This is PR : the realities of public relations
Wadsworth Pub. Co., c1993
5th ed
Available at 4 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.
Table of Contents
- Public Relations: Role, Origins and Future: The Realities of Public relations
- PR's Origins and Evolution
- PR's Future
- Research for PR: Research for Backgrounding and Planning
- Research Process, Procedures and Techniques
- Publics and Public Opinion
- Persuasion and Communication Theories
- PR's Ethical and Legal Environment
- PR Ethics and Social Responsibilities
- Laws Affecting PR Practice
- PR in Action
- Problem Solving Strategies: The Management of PR Work
- Communications Channels and Media
- Tactics and Techniques: Details that Make the Strategies Work
- Campaigns
- Public Relations Case Studies
- Crises.
by "Nielsen BookData"