Propensity to survive : the effects of organizations' marketing strategies and efficiency mechanisms on their chances of survival over the long term

Author(s)

Bibliographic Information

Propensity to survive : the effects of organizations' marketing strategies and efficiency mechanisms on their chances of survival over the long term

Gina Colarelli O'Connor

UMI Dissertation Information Service, 1992

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Note

Facsim. reprint of the author's thesis(Ph.D.) -- New York University, Graduate School of Business Administration, 1991

Bibliography: p. 326-342

Details

  • NCID
    BA19439105
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor, Mich.
  • Pages/Volumes
    xiv, 342 p.
  • Size
    20 cm
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