Product management : strategy and organization

Author(s)

• Pessemier, Edgar A.

Bibliographic Information

Product management : strategy and organization

Edgar A. Pessemier

（Wiley series in marketing）

Wiley, c1982

2nd ed

Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on strategy formulation and technological forecasting.

by "Nielsen BookData"

Details

• NCID: BA19448106
• ISBN:
  • 0471057185
• LCCN: 81004699
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 668 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC19 : 658.5
• Subject Headings:
  • LCSH : Product management
• Parent Bibliography ID:
  • BA00209234