Product management : strategy and organization
Author(s)
Bibliographic Information
Product management : strategy and organization
(Wiley series in marketing)
Wiley, c1982
2nd ed
Available at / 11 libraries
-
Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.5-301081000067196
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on strategy formulation and technological forecasting.
by "Nielsen BookData"