The essence of business economics
著者
書誌事項
The essence of business economics
（The essence of management series）
Prentice Hall, 1992
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book provides a detailed but concise review of business economics, emphasising practical applications. It looks at pricing policy, costs of production, managerial behaviour, and goals and competition. It also includes an analysis of the impact of government on businesses today.
目次
- Business economics and managerial decision making
- structure of the UK economy
- understanding consumer behaviour
- analyzing costs of production
- the competitive environment
- managerial objectives and the firm
- pricing policies
- competitive strategies
- income distribution
- government and business
- an introduction to business forecasting.
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