Designing messages for development communication : an audience participation-based approach

Author(s)

Bibliographic Information

Designing messages for development communication : an audience participation-based approach

Bella Mody ; illustrations by Mary Rolston Singh

(Communication and human values)

Sage Publications, 1991

  • India : hard
  • India : pbk.
  • U.S. : hard
  • U.S. : pbk.

Available at  / 4 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

This accessible and pragmatic handbook focuses on the problems of designing audience responsive messages in the Third World. It takes the media producer step-by-step through an audience research-based methodology to bridge the cultural and informational distance between senders and receivers. Bella Mody firstly examines the origins and nature of media use in national development over the last thirty years. She then presents guidelines for information collection, ways of presenting the goal of communication and on methods of testing early drafts of the message to ensure that the needs of the target audience have been accurately assessed.

Table of Contents

Development Communication The Invisible Audience Audience Participation-Based Message Design The Idea Audience Participation-Based Message Design Implementation and Ethics Designing Messages that Communicate How to Research the Audience Audience-Responsive Topics Audience-Responsive Message Formats Writing Message Specifications and Objectives Pretesting Audience Response Summary

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