Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries

著者

• Boddewyn, J. J. (Jean J.)

書誌事項

Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries

Jean J. Boddewyn ; foreword by Norman Vale

Quorum Books, 1992

• alk paper

注記

Includes bibliographical references (p. 18-20) and index

詳細情報

• NII書誌ID(NCID): BA19634858
• ISBN:
  • 089930723X
• LCCN: 91047662
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Westport, Conn.
• ページ数/冊数: xiv, 234 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5834
  • DC20 : 338.4/76591
  • NDC7 : 674.02
• 件名:
  • LCSH : Advertising -- Self-regulation