Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries

Author(s)

• Boddewyn, J. J. (Jean J.)

Bibliographic Information

Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries

Jean J. Boddewyn ; foreword by Norman Vale

Quorum Books, 1992

• alk paper

Note

Includes bibliographical references (p. 18-20) and index

• NCID: BA19634858
• ISBN:
  • 089930723X
• LCCN: 91047662
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xiv, 234 p.
• Size: 25 cm
• Classification:
  • LCC : HF5834
  • DC20 : 338.4/76591
  • NDC7 : 674.02
• Subject Headings:
  • LCSH : Advertising -- Self-regulation