The effectiveness of marketing's "R & D" for marketing management : an assessment

Author(s)

• Myers, John G.
• Greyser, Stephen A.
• Massy, William F.

Bibliographic Information

The effectiveness of marketing's "R & D" for marketing management : an assessment

[by] John G. Myers. Stephen A. Greyser & William F. Massy

American Marketing Association, c1979

Note

Reprinted from Journal of Marketing, v. 43, January 1979

Details

• NCID: BA19646063
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Chicago]
• Pages/Volumes: 17-29 p.
• Size: 28 cm