Marketing

著者

    • St. John, Maggie-Jo

書誌事項

Marketing

Maggie-Jo St. John

（Professional reading skills series）

Prentice Hall, 1992

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注記

"Prentice Hall International English language teaching"

内容説明・目次

内容説明

Designed to help develop reading and familiarization skills in the particular work area of marketing, this book contains passages and exercises, and is accompanied by an answer key and an audio cassette. The book is divided into units, each of which addresses different aspects of marketing and which offers a range of activities, including pre-reading, and text and organization, comprehension and vocabulary questions for which a separate answer key is provided. The passages in the book are taken from books, magazines and newspapers dealing with marketing matters and therefore offer authentic vocabulary and idiom.

目次

  • Marketing concepts
  • products
  • place
  • promotion
  • pricing
  • marketing services
  • international marketing
  • marketing and society.

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