International marketing

Author(s)

• Cateora, Philip R.

Bibliographic Information

International marketing

Philip R. Cateora

（The Irwin series in marketing）

Irwin, c1993

8th ed

• International ed. : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BA19711529
• ISBN:
  • 0256105138
  • 025612874X
• LCCN: 92016448
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, IL
• Pages/Volumes: xxiv, 776 p.
• Size: 24 cm
• Classification:
  • LCC : HF1009.5
  • DC20 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International business enterprises
• Parent Bibliography ID:
  • BA0019742X