Marketing channel development and management

Author(s)

• McCalley, Russell W.
• Goldberg, Ray Allan

Bibliographic Information

Marketing channel development and management

Russell W. McCalley ; foreword by Ray A. Goldberg

Quorum Books, 1992

Note

Includes bibliographical references: p. [267]-271

Includes index

Details

• NCID: BA19724269
• ISBN:
  • 0899307809
• LCCN: 92015768
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xiv, 280 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.129
  • DC20 : 658.8/4
• Subject Headings:
  • LCSH : Marketing channels
  • LCSH : Marketing -- Management