Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Farris, Paul

Bibliographic Information

Industrial marketing costs : an analysis of variations in manufacturers' marketing expenditures

by Robert D. Buzzell and Paul W. Farris

（Report / Marketing Science Institute, no. 76-118）

Marketing Science Institute, c1976

Details

• NCID: BA19754623
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: vi, 47 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951