Cases in strategic marketing

著者

• Swayne, Linda E.
• Ginter, Peter M.

書誌事項

Cases in strategic marketing

[edited by] Linda E. Swayne, Peter M. Ginter

Prentice Hall, c1993

2nd ed

注記

Includes bibliographical references

内容説明・目次

内容説明

A collection of strategically-oriented marketing cases. The book features multidimensional and comprehensive cases covering all marketing funtional areas, and details of real companies. Cases also consider products at stages of the product life cycle - introductory, growth and decline stages.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA19765007
• ISBN:
  • 0131192310
• LCCN: 92017671
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Englewood Cliffs, N.J.
• ページ数/冊数: xxvii, 819 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.135
  • DC20 : 658.8/02
• 件名:
  • LCSH : Marketing -- Decision making -- Case studies
  • LCSH : Marketing -- Management -- Case studies