Tourism : principles, practices, philosophies
著者
書誌事項
Tourism : principles, practices, philosophies
J. Wiley, c1990
6th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Now revised and updated for the 1990s, this introduction to travel and tourism covers very phase of the subject - the psychological, sociological, economic and political aspects of the industry. It also describes tourism marketing and research, and presents career options open to students in the field. The new edition retains the feature of end-of-chapter cases and readings to supplement text material and treat key subjects in greater depth. It includes a new chapter that touches on tourism as a force for world peace and examines future trends in the industry.
目次
- UNDERSTANDING TOURISM: ITS NATURE, HISTORY, AND ORGANIZATION
- Introductory Principles, Study Approaches, Importance, History, and Careers
- How Tourism Is Organized: World, National, and Regional Organizations
- How Tourism Is Organized: Industry Segments and Trade Associations
- MOTIVATION FOR TRAVEL AND CHOOSING TRAVEL PRODUCTS
- Pleasure Travel Motivation
- Cultural and International Tourism for Life's Enrichment
- Sociology of Tourism
- TOURISM SUPPLY, DEMAND, ECONOMICS, AND DEVELOPMENT
- Tourism Components and Supply
- Measuring and Forecasting Demand
- The Economics of Tourism
- Tourism Planning, Development, and Social Considerations
- ESSENTIALS OF TOURISM MARKETING AND RESEARCH
- Travel and Tourism Research
- The Consumer Market
- Tourism Marketing
- TOURISM PRACTICES AND PROSPECTS
- Consumerism in the Travel Industry
- Tourism's Future.
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