Commodity advertising : the economics and measurement of generic programs

著者

• Forker, Olan D.
• Ward, Ronald W.

書誌事項

Commodity advertising : the economics and measurement of generic programs

Olan D. Forker and Ronald W. Ward

Lexington Books , Maxwell Macmillan Canada , Maxwell Macmillan International, c1993

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA19828253
• ISBN:
  • 002910405X
• LCCN: 92038941
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York, N.Y.,Toronto,New York
• ページ数/冊数: x, 294 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF6161.F616
  • DC20 : 659.1/13
• 件名:
  • LCSH : Advertising -- Food -- United States
  • LCSH : Generic products -- United States
  • LCSH : Advertising -- Brand name products -- United States
  • LCSH : Advertising -- Food -- United States -- Case studies