Tourism marketing : service and quality management perspectives
著者
書誌事項
Tourism marketing : service and quality management perspectives
Stanley Thornes, c1991
大学図書館所蔵 全8件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Bibliography: p. 255-262
Includes index
内容説明・目次
内容説明
The author of this book aims to draw together a number of perspectives on the people, organizations and places which together make up the tourism industry. His unifying theme is rooted in a belief that the central issue emerging for tourism managers as the 2lst century approaches is a concern with the nature and quality of tourism experiences. Three groups of people have stakes in the creation and enjoyment of tourism services - those who work in the various businesses which depend on or contribute to the industry, those who live in tourism destinations and tourists themselves. The author endeavours to recognize that this industry, like any other human activity, has both beneficial and adverse consequences.
目次
- Part 1 Service management analysis: the analysis of tourism service systems
- the demand for tourism
- the supply and distribution of travel services
- understanding tourists' decisions
- influencing tourists
- decision making
- strategic tourism marketing
- managing tourism services
- the management of tourists' satisfaction
- transport operations
- destination management
- the consequences of tourism
- regulation and competition in tourism. Part 2 Service management case studies: marketing tourism to the state of Hawaii
- planning responses to tourism investment proposals for the Big Island of Hawaii
- marketing tourism to the Big Island
- issues in developing tourism to Tibet
- briefing tourists travelling to remote destinations
- coping with the slack season
- "Capital" - the London Tourist Board training initiative
- the Hilton International acquisition
- promoting England holidays
- public relations in Texas' marketing communications strategy
- the development of a modern management style at British Airways
- researching customer attitudes and experiences at British Airways.
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