Marketing management : strategy and cases

Author(s)

• Dalrymple, Douglas J.
• Parsons, Leonard J.

Bibliographic Information

Marketing management : strategy and cases

Douglas J. Dalrymple, Leonard J. Parsons

（Wiley series in management）

J. Wiley, c1990

4th ed

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BA19866183
• ISBN:
  • 0471521930
• LCCN: 89022676
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 958 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA0040059X