Retailing management
著者
書誌事項
Retailing management
J. Wiley, c1988
6th ed
- : pbk
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注記
Bibliography: p. 835-860
Includes index
内容説明・目次
内容説明
The 6th edition of this standard text in the field has been updated to provide a comprehensive introduction to first- and second-year students of retailing. Professional management of multi-unit retailing institutions is stressed and emphasis is placed on the importance of financial and marketing strategies for profitability. Detailed case studies give readers real-world examples of business at work taken from actual Management Horizons' consulting work. The text contains more statistics, data and teachable and testable material than before, and includes material on site location and store layout and design. The previous edition of this book was published in 1984.
目次
- FOUNDATIONS FOR RETAILING MANAGEMENT: UNDERSTANDIANG THE EXTERNAL ENVIRONMENT
- The Retailing Revolution
- Conceptual and Theoretical Foundations for Retailing Management
- Retail Markets and Consumer Market Segments
- RETAILING MANAGEMENT AND STRATEGY
- Retailing Marketing Strategy
- Retailing Financial Strategy
- CREATING INTERNAL ENVIRONMENTS
- The Organizational Environment: Management Levels and Structure
- The Spatial Environment: Location and Facilities
- The Spatial Environment: Store Design and Planning
- The Exchange Environment: Store Position and Customer Communications
- MERCHANDISE MANAGEMENT
- Merchandise Management
- The Merchandise-Budgeting Process
- Pricing and Gross Margin Planning
- Dollar Inventory Control
- Merchandise Content: Planning and Control
- Resource Relationships
- OPERATIONS AND HUMAN RESOURCES MANAGEMENT
- Operations Management
- Human Resources Management
- REVIEW AND PROSPECT
- Retailing Management in the Future
- Cases
- Appendices
- Bibliography
- Index.
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