Managing export entry and expansion : concepts and practice
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書誌事項
Managing export entry and expansion : concepts and practice
Praeger, 1987
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注記
Includes bibliographies and indexes
内容説明・目次
内容説明
Small-and medium-sized manufacturing firms are commonly acknowledged to be the driving force in economic development. Oftentimes, the most crucial decision affecting their future growth is whether to expand into foreign markets, a decision that is inextricably linked to the method of market entry. Managing Export Entry and Expansion brings together prominent researchers representing ten countries to examine the most important issues related to how and why firms expand overseas. Presenting empirical studies conducted in the 1980's a time of sharp change in international trade, the contributors describe exporting as it is practiced by companies at different stages of development in different industries, and to and from different countries. In addition, the strategies discussed for achieving the best exporting results can be implemented by firms and by those responsible for stimulating exports, such as government and trade associations.
目次
List of Tables List of Figures Forward by Johny K. Johansson Preface Acknowledgments Part I: Introduction Managing Export Entry and Expansion: An Overview by Philip J. Rosson and Stanley D. Reid Part II: Perspectives On Export Expansion and Development A Challenge to the Stages Theory of the Internationalization Process by Peter W. Turnbull Strategic Differentiation and Adaptation Among Small-and Medium-Sized Italian Exporting Manufacturers by Riccardo Lanzara Grouping for Export: An Effective Solution? by Lawrence S. Welch and Pat Joynt Managing Export Development Between Industrialized and Developing Countries by David Ford et al Part III: Export Market Selection and Entry Manager's Attitudes Toward Risk Among Determinants of Export Entry of Small-and Medium-Sized Firms by Elyette Roux Country Risk Evaluations and Export Market Entry by Wrwin Dichtl and Hans-Georg Koglmayr Approaches to International Market Selection for Small-and Medium-Sized Enterprises by Nicolas Papodopoulos Export Market Secection Decisions for Small Firms: A Role for Government by Donald Beliveau The Role of Trade Missions in Export Expansion: A Comparison of Users and Nonusers by F.H. Rolf Seringhaus Part IV: Market Entry and Expansion Modes Internationalization of Small-and Medium-Sized Italian Manufacturing Firms by Riccardo Varaldo Export Entry and Expansion Strategies: The People's Republic of China by Farhad Simyar and Kamar Argheyd Trading Companies and Freight Forwarders as Export Intermediaties by Jean-Emile Denis and Helen Mallett-LaFreniere Vertical Channel Integration as Export Marketing Strategy: A Longitudinal Study of Hong Kong Apparel Manufacturing Firms by Tsang-Sing Chan The Overseas Distributor Method: Performance and Change in a Harsh Environment by Philip J. Rosson Distribution Methods and Export Performance by Hugh. J. Munro and Paul W. Beamish Part V: Export Structures and Strategies Export Strategies, Structure, and Performance: An Empirical Study of Small Italian Manufacturing Firms by Stanley D. Reid Export Management Structure and Successful High Technology Innovation by Igal Ayal and Joel Raban Profitable Export Marketing Practices: An Exploratory Inquiry by Warren J. Bilkey Part VI: Export Research Issues International Marketing Success: On Conducting More Relevant Research by V.J. Kirpalani and David Balcome Research on Success in Exporting: Past, Present and Future by Shyam Kamath, Philip J. Rosson, Donald Patton, and Mary Brooks Corporate Index Source Index Subject Index
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