Principles of marketing : a global perspective

Author(s)

• Semenik, Richard J.
• Bamossy, Gary J.

Bibliographic Information

Principles of marketing : a global perspective

Richard J. Semenik, Gary J. Bamossy

College Division, South-Western Pub. Co., c1993

Note

Includes bibliographical references and index

Details

• NCID: BA1996830X
• ISBN:
  • 0538817143
• LCCN: 92030230
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati, Ohio
• Pages/Volumes: xxii, 627 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management