Marketing costs in consumer goods industries

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Farris, Paul

Bibliographic Information

Marketing costs in consumer goods industries

by Robert D. Buzzell & Paul W. Farris

（Report / Marketing Science Institute, no. 76-111）

Marketing Science Institute, c1976

Note

On cover: Preliminary research report. Working paper

Details

• NCID: BA19972395
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: iv, 32 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951