Marketing issues - challenges for marketing in the 1980's

Author(s)

• Greyser, Stephen A.

Bibliographic Information

Marketing issues - challenges for marketing in the 1980's

Stephen A. Greyser

（Report / Marketing Science Institute, no. 80-102）

Marketing Science Institute, c1980

Note

"Paper published in Journal of Marketing, v. 44, no. 1, Winter 1980"

Details

• NCID: BA19973853
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Cambridge, Mass.]
• Pages/Volumes: 1 v.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951