Public relations for marketing management

Author(s)

• Jefkins, Frank William

Bibliographic Information

Public relations for marketing management

Frank Jefkins

（Macmillan studies in marketing management）

Macmillan, 1978

• :pbk.

Note

Includes bibliographical references and index

Details

• NCID: BA19976567
• ISBN:
  • 0333232445
  • 0333232453
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: x, 182p
• Size: 23cm
• Classification:
  • LCC : HF5415.125
  • DC18 : 658.8/12
• Subject Headings:
  • PRECIS : Marketing. Role of public relations
  • LCSH : Marketing
  • LCSH : Public relations
• Parent Bibliography ID:
  • BA00302240