Retail marketing plans : how to prepare them, how to use them
著者
書誌事項
Retail marketing plans : how to prepare them, how to use them
（The Marketing series, . Professional development）
Butterworth-Heinemann, 1993
- : pbk
大学図書館所蔵 件 / 全20件
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注記
"Published on behalf of the Chartered Institute of Marketing."
Includes index
内容説明・目次
- 巻冊次
-
ISBN 9780750601542
内容説明
Addresses marketing planning applied in a retailing context to give readers an insight into strategies they should be adopting. The author uses his experience as a consultant to retailing operations internationally to show marketing managers and directors how best to achieve their long-term goal.
目次
- Understanding retail operations
- satisfying the customer
- developing the catalogue
- pricing
- communication
- distribution
- planning for action.
- 巻冊次
-
: pbk ISBN 9780750620215
内容説明
This text addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting. The book is intended to show marketing managers and directors within the sector how best to achieve their long-term goals.
目次
- Understanding retail operations
- satisfying the customer
- developing the catalogue
- pricing
- communication
- distribution planning for action.
「Nielsen BookData」 より