Advertising and selling : principles of appeal and response

Author(s)

• Hollingworth, Harry Levi

Bibliographic Information

Advertising and selling : principles of appeal and response

Harry L. Hollingworth

Pub. for the Advertising Men's League of New York City [by] D. Appleton, 1923

Details

• NCID: BA20020900
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 314 p.
• Size: 21 cm
• Classification:
  • LCC : HF5822
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects