AIDS : a communication perspective
Author(s)
Bibliographic Information
AIDS : a communication perspective
(Communication / a series of volumes edited by Dolf Zillmann and Jennings Bryant)
L. Erlbaum Associates, 1992
Available at 6 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level.
The specific purpose of the book is to provide a theoretical and conceptual foundation for understanding the pragmatic concerns related to the AIDS crisis in the United States and other parts of the world. The book represents the first systematic examination of how theory informs our understanding of AIDS and communication processes. Contributors explore the issues from a variety of theoretical and conceptual viewpoints. Their goal is to stimulate thought which will lead to the pragmatic application of the ideas presented.
The chapters focus on four general communication concerns:
* interpersonal interaction as it relates to choices individuals make about safer sex practices,
* theory and practice of public campaigns about AIDS,
* intercultural issues, and
* critical and descriptive approaches for understanding news coverage of AIDS.
Table of Contents
Contents: S. Metts, M.A. Fitzpatrick, Thinking About Safer Sex: The Risky Business of "Know Your Partner" Advice. Y. Kashima, C. Gallois, M. McCamish, Predicting the Use of Condoms: Past Behavior, Norms, and the Sexual Partner. T. Edgar, A Compliance-Based Approach to the Study of Condom Use. M.B. Adelman, Healthy Passions: Safer Sex as Play. V.S. Freimuth, Theoretical Foundations of AIDS Media Campaigns. I. Markova, K. Power, Audience Response to Health Messages About AIDS. C.T. Salmon, F. Kroger, A Systems Approach to Aids Communication: The Example of the National AIDS Information and Education Program. P. Michal-Johnson, S.P. Bowen, The Place of Culture in HIV Education. J.W. Dearing, E.M. Rogers, AIDS and the Media Agenda. M.P. McAllister, AIDS, Medicalization, and the News Media.
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