Strategic marketing problems : cases and comments

Author(s)

• Kerin, Roger A.
• Peterson, Robert A.

Bibliographic Information

Strategic marketing problems : cases and comments

Roger A. Kerin, Robert A. Peterson

Allyn and Bacon, c1993

6th ed

Note

Includes references and index

Details

• NCID: BA2007091X
• ISBN:
  • 0205142427
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xii, 720 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.135
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Decision making -- Case studies
  • LCSH : Marketing -- Management -- Case studies