Research methods for business : a skill-building approach
著者
書誌事項
Research methods for business : a skill-building approach
Wiley, c1992
2nd ed
- : pbk.
- : hard
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注記
Includes bibliographical references (p. 393-397) and index
内容説明・目次
内容説明
Designed specifically for courses in business research, this textbook covers all areas of business, from management and marketing to accounting and finance. It provides guidance for conducting systematic research and producing sound reports.
目次
- Introduction to research
- the research process
- experimental designs
- measurement of variables
- data-collection methods
- sampling
- a refresher on some statistical terms and tests
- data analysis and interpretation
- the research report.
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