How to profit from innovation
著者
書誌事項
How to profit from innovation
Director Books, 1992
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内容説明・目次
内容説明
Covers the process of innovation, from the initial planning - product planning, evaluating investments, raising funds, working with outside bodies - to implementation - training and motivating people, financial planning, new product launches, marketing - and measuring effectiveness.
目次
- Innovation - definition and needs
- product planning and product definition
- sources of innovation
- investment decisions and criteria
- financing innovation
- locating innovative ventures
- working with partners
- intellectual property
- organization and planning
- implementation
- innovative marketing
- innovative manufacturing
- directing and managing innovation
- how successful have we been?
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